Kamala Harris’s presidential bid has reached Fortnite, with her campaign just launching an elaborate creative map for Epic’s hit battle royale game. The custom map is expected to remain available to Fortnite players indefinitely.
The U.S. 2024 presidential election is scheduled for November 5. Both the Harris-Walz and Trump-Vance campaigns have long been ramping up their efforts to reach voters in the run-up to the event. To that end, both candidates’ teams have so far made unconventional attempts to reach young voters, a demographic that historically has low voter turnout.
In yet another testament to this trend, the Harris-Walz campaign has launched a creative Fortnite map on Monday, October 28. Called Freedom Town, USA, the custom stage can now be accessed using creative map code 7331-5536-6547. Freedom Town was even treated to an energetic launch trailer that provides an overview of the new map to the tune of Neva Play by Megan Thee Stallion and BTS’s RM.
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Freedom Town is not the Harris-Walz campaign’s first attempt to reach out to young voters via video games. Over the final weekend of October 2024, U.S. Representative Alexandria Ocasio-Cortez and vice presidential candidate Gov. Tim Walz played Madden NFL 25 on Twitch, while also answering some viewer questions from the chat. Before concluding the broadcast, Walz moved on to Sega’s Crazy Taxi, his long-time favorite that he used to play on the Sega Dreamcast in 2000 before his wife made him get rid of it, as he has repeatedly recounted in the past.
The Trump-Vance campaign has also been making some concentrated efforts to use livestreaming to reach out to the younger demographic in the run-up to the presidential election. In early August 2024, Donald Trump joined Adin Ross for an extended Kick broadcast, where they discussed politics. Seeing how youth voter turnout in the U.S. has historically been fairly low, successfully motivating a portion of the youngest voters to cast their ballots could prove decisive in the upcoming election, which most polls predict to be extremely close.
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